This policy explains what personal data HomeFigures collects when you use this website, why we collect it, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
HomeFigures operates the website at https://homefigures.co.uk. We are the data controller responsible for your personal data collected through this website.
We provide free property calculation tools and information guides for UK leaseholders. We do not sell products or require account registration to use our tools.
You can contact us about data protection matters at: privacy@homefigures.co.uk
Our calculators and tools run entirely in your browser. The numbers you enter — such as your building's floor area, number of flats or service charge amount — are not transmitted to our servers and are not stored by us. They are used only within your browser session to produce your results.
If you contact us by email, we will collect your name and email address solely to respond to your enquiry.
When you visit our website, certain technical data is collected automatically. This may include:
This data is collected through server logs and third-party analytics and advertising services described below. It is used to understand how the website is used and to serve relevant advertising.
This website displays advertisements served by third-party advertising networks, including Google AdSense. These advertisements help fund the free tools and content we provide.
Third-party advertising partners may use cookies, web beacons and similar tracking technologies to:
We do not pass any personal data you enter into our calculators to our advertising partners. The data used for advertising purposes comes from cookies and browsing data collected by those partners directly, subject to your consent.
Where you are located in the UK or European Economic Area, we will obtain your explicit consent before placing non-essential advertising cookies on your device, in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
We use Google AdSense, operated by Google LLC (and in the UK/EEA by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), to display advertisements on this website.
Google AdSense may collect and use data including:
Google uses this data to show you advertisements that are more relevant to your interests — this is known as interest-based or personalised advertising. Google may combine this data with information it holds about you from your use of other Google services.
Google's use of advertising cookies enables it and its partners to serve ads based on your visits to this and other websites. For full details of how Google uses data, please review Google's Privacy Policy.
You can opt out of personalised advertising from Google at any time using the following tools:
Please note that opting out of personalised ads does not mean you will stop seeing advertisements — it means the ads you see will not be targeted based on your browsing history.
In accordance with Google's EU User Consent Policy and UK GDPR requirements, we obtain your explicit consent before enabling Google AdSense advertising cookies for users in the UK and European Economic Area. You can withdraw this consent at any time through our cookie settings.
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Providing the website and calculator tools | Legitimate interests (Article 6(1)(f)) — necessary to operate and improve the service |
| Analysing website traffic and usage patterns | Legitimate interests (Article 6(1)(f)) — understanding usage to improve content and tools |
| Serving personalised advertisements via Google AdSense | Consent (Article 6(1)(a)) — we obtain your explicit consent via our cookie banner |
| Serving non-personalised advertisements | Legitimate interests (Article 6(1)(f)) — funding the provision of free tools and content |
| Responding to enquiries sent by email | Legitimate interests (Article 6(1)(f)) — providing customer support |
| Security, fraud prevention and abuse detection | Legitimate interests (Article 6(1)(f)) — protecting the website and its users |
We retain data only as long as is necessary for the purpose for which it was collected:
As a UK resident, you have the following rights in relation to your personal data:
You can request a copy of the personal data we hold about you.
You can ask us to correct inaccurate or incomplete personal data.
You can ask us to delete your personal data where there is no compelling reason for us to continue holding it.
You can ask us to restrict how we use your personal data in certain circumstances.
Where processing is based on consent or contract, you can ask for your data in a structured, machine-readable format.
You can object to processing based on legitimate interests, including for direct marketing purposes.
Where processing is based on consent (such as advertising cookies), you can withdraw that consent at any time via our cookie settings.
You have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk.
To exercise any of these rights, please contact us at privacy@homefigures.co.uk. We will respond within one month of receiving your request.
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
You also have the right to make a complaint to the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully:
We may update this privacy policy from time to time to reflect changes in our practices, technology or legal obligations. When we make material changes we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
Continued use of this website after any changes constitutes your acceptance of the updated policy.